Revamping the HAVAL Logo: A Brand Built on Innovation, Style, and a Bold New Look

Revamping the HAVAL Logo: A Brand Built on Innovation, Style, and a Bold New Look

HAVAL is an SUV manufacturer that has made a name for itself in the global automobile market over the past decade. The company is a subsidiary of Great Wall Motors, which was established in 1984 and is the largest SUV and pickup manufacturer in the world’s largest market. HAVAL has built its reputation on producing high-quality SUVs and crossovers that are known for their stylish design, comfort, and performance. The brand has held the number one SUV manufacturer position for 13 consecutive years and has been at the top of the pickups category for 25 years.

The HAVAL logo has undergone several changes since the company’s inception, reflecting the brand’s growth and the evolution of its products. The earliest versions of the logo featured a more elaborate design, with a red and gold color scheme that included a dragon emblem. This design was intended to appeal to the Chinese market, where dragons are considered symbols of power and prosperity. However, as the company expanded its global reach, it became clear that the logo needed to be simplified and modernized.

In keeping with its pledge to foster innovation and advancement, HAVAL, the renowned global automotive manufacturer, has recently undergone a comprehensive revamp of its brand logo. The renewed logo is based on the concept of “new energy”. The logo design draws inspiration from the ancient Chinese concept of “Mortise and Tenon,” which symbolizes the integration of man and nature, craftsmanship, and ancient scientific and technological wisdom. The updated HAVAL logo represents a significant departure from its predecessor, featuring a sleeker, flatter, and more intelligent design.

The new HAVAL logo is a symbol of the brand’s values and aspirations in the new energy era. It represents HAVAL’s commitment to infinite exploration and technological innovation, as the brand embraces and leads the way forward with an open attitude and innovative technologies, products, and services. The logo also represents the brand’s commitment to safety, stability, and reliability. The solid, sturdy design of the logo reflects HAVAL’s focus on producing high-quality vehicles that customers can rely on. In addition, the modular construction of the logo signifies the diverse range of vehicles that the brand produces. The logo also symbolizes that the HAVAL brand is built upon the innovative L.E.M.O.N. Platform and encompasses a range of model categories tailored to cater to diverse consumer lifestyles and application scenarios.

Overall, the new HAVAL logo is a powerful representation of the brand’s values, aspirations, and commitment to the future, with its focus on innovation, safety, reliability, and customer-centric design, the HAVAL brand is poised to continue its growth and success in the new energy era and beyond. The revitalized HAVAL logo embodies the brand’s relentless pursuit of exploration and development, showcasing the company’s unwavering dedication to innovation and style in every aspect of its design, from the streamlined exterior of its vehicles to the cutting-edge features and technology integrated within.

In conclusion, the renewed HAVAL logo reflects the company’s innovation, style, and continuous development values with its sleek, flat design and a sense of time-space integration, the new HAVAL logo is a symbol of the brand’s commitment to excellence and progress, and it is sure to become an iconic representation of the company’s legacy.

Tech-Driven Safety: GWM HAVAL JOLION, WEY Coffee 01, ORA FUNKY CAT

Improving Safety Performance with technology, GWM HAVAL JOLION, WEY Coffee 01 and ORA FUNKY CAT Awarded Five-star Safety Ratings​

Recently, three of GWM’s models, HAVAL JOLION, WEY Coffee 01 and ORA FUNKY CAT (also known as the GOOD CAT) have secured five-star ratings from the Australasian New Car Assessment Program (ANCAP) and the European New Car Assessment Programme (Euro NCAP) respectively. On September 19, HAVAL JOLION was recognized in the five-star rating of ANCAP in the Australian market. This is the fourth model from GWM to receive this rating in this market in the last 12 months.

According to the test results released by ANCAP, HAVAL JOLION achieved excellent scores in all tests, including those for ADULT OCCUPANT PROTECTION, CHILD OCCUPANT PROTECTION, VULNERABLE ROAD USER PROTECTION and SAFETY ASSIST, with scoring rates of 90%, 84%, 64% and 92% respectively. These excellent performances are inseparable from the model’s multiple intelligent configurations. HAVAL JOLION is equipped with multiple active safety configurations (AEB, ACC, ELK, etc.) as standard in the Australian Market. And among the SAFETY ASSIST test, Lane Support Systems (LSS) got full marks.

The results achieved by WEY Coffee 01 and ORA FUNKY CAT were also remarkable in safety tests in the European market. In early September this year, the two models received five-star ratings from Euro NCAP. Particularly, according to the report released by the Euro NCAP that the WEY Coffee 01 achieved a scoring rate of 94% on the SAFETY ASSIST test. In the protection tests of adults, children and vulnerable road users, the model was rated 91%, 87% and 79% respectively.

The final test result also showed that the overall rating of WEY Coffee 01 ranked third in this test, which is higher than the Mercedes-Benz C-Class and Volvo C40 Recharge. Michiel van Ratingen, Secretary General of Euro NCAP said, “this year, Euro NCAP will test more Chinese cars than it has ever done and Great Wall (GWM) really sets the standard for others to follow.”

GWM has always attached importance to driving safety since its establishment, with continuous investment in R&D relevant to that. NOH (Navigation on HI Pilot) intelligent pilot assisted driving system, self-developed by GWM, has been upgrading constantly.